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227 - Marketing Manager - Retail Branding

Company Name:
Chapel Hill Solutions
The Marketing Manager - Retail Branding will assist the marketing & brand sales teams in developing and executing marketing strategies to increase the sales and visibility of the company's Premium Value Added products for direct customers, brands/retailers and consumers.

The Marketing Manager - Retail Branding will
Be primarily focused on establishing and building relationships with customers to increase retail brand exposure.
Pursue, direct and develop downstream & direct customer relationships in order to increase on-product and at-retail brand exposure, including point of sale, e-commerce and all on product branding.
Collaborate with the marketing team to develop and support the implementation of consumer-based marketing strategies and various activations.
Support downstream sales efforts and branded partnerships via travel, presentations and idea generation.
Foster efforts relating to e-commerce, trade shows, website, social media and PR matters.
Provide insight and assistance pertaining to consumer-based marketing matters and opportunities.

Requirements:

Experience
8+ years of experience is required in at least three of these areas: Sales, B2B Marketing, B2C Marketing, Promotional Activities, and Market Analysis
Knowledge and experience of the textile industry is highly preferred
Experience working in a Marketing/PR firm is highly preferred
Some technical knowledge of the textile and/or apparel industry is required
Thorough understanding of market trends/dynamics
Understanding of yarn characteristics and properties
Must possess top-notch negotiating skills
Must be willing to travel up to 50% (Domestic & International)

Education
4-year degree in Business, Marketing, or Textiles is required
Certifications


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